1. According to this video, what was the music industry like in the 90s and how has it changed more recently?


Mass drivers such as music channels (MTV and VH1) and radio were powerful and more and more artists were being signed. Now there are more and more artists coming up, however it does mean that independent labels can't compete with the mainstream labels. There is now a bigger connection across music. It enables artists to do their own thing as they don't necessarily have to follow what everyone wants to hear as there is such a vast amount of artists out there. However it is often that only the artists who are signed to the big labels will get mass publicity. 

2.What are curators (such as Pitchfork and Hypemachine)? what is their role? why are they important?
Curators such as Pitchfork and Hypemachine are music reviewing tools for customers for them to decipher the difference between the self governed 'good' and 'bad' music. It also allows comsumers and artists to recieve music with commentary for more in depth paths of how music is produced. Pitchfork media has a strong focus on independent and underground music, mainly of the indie genre (hence independent). The Hypemachine is an mp3 blog aggregator which allows people to find and listen to that their friends are listening to as well people who they arent associated branching out the potential long tale audience.

3.How can you link what this video says about creativity ( in video-making, in particular) to David Guantlett's ideas and to the theory of the long tail?

Due to the rise in technology, artists are now able to create more original and creative products which could lead to a new type of audience which isn't the mainstream. Although these fan bases may not be of a large scale, these small fan bases show that due to the increase in music production it is now evident that niche audiences can be formed due to this